The influence of Advertisement: Is it Effective?

Role of advertising in a lot of people some controversy. However, this description can only evaluate a few things critical of the ad, among others:
Ad coax consumers to buy the product even though they desire the opposite.

Ad specifically can distinguish products produced by various companies and to build consumer loyalty towards a brand.

Ads act as deterrent for new companies to enter particular markets.
Ads allows advertisers parties (producers) to menaikan price relative to the product that is not advertised.

Advertising has three important characteristics that enable not seen in terms of the static analysis are:

1. Ad is a cheap relativ where the company can deliver to consumers about the existence of a product.
2. Ads with large-scale manufacturing allows companies to produce mass production with low cost. The broad market allows companies to understand the economies of scale.
3. Ads build brand identity for a particular company's products. The better the quality and marketing of the product the higher the consumer demand and the greater the company's advertising income.
   

Ad Function: What is it for?

Advertising is very important because it has a critical function of communication, namely (Shimp,2000):

• Informing

Ads make consumers aware of the existence of new products, provide information about a particular brand, and indicate the characteristics and benefits of a product.
At the initial stage of the product category, the ads are necessary to build the primary request (Kotler). Advertising is a form of communication is efficient because it is able to reach broad audiences with a relativ low cost.

• Persuasion

This objective is very important stage in the competition, where companies want to build selective demand for certain products (Kotler, 2000:578). Bebrapa ads using comparative advertising that provides a comparison of the attributes of two or more brand / product explicitly.

Effective ads will blandish consumer to try to use / consume a product. Sometimes advertising can affect the primary demand of the request form for the entire product category. Often the ad is intended to build a secondary request is a request to a particular company's brand.

• Remind

Ads can still make consumers remember the brand / product company. When the need arises in relation to specific products, customers will remember the ads about a specific product. Then consumers will become a candidate buyers. With the goal of the ad is very important unruk mature product (Kotler, 2000:579)

• Provide value added

Ad to give added value to products and brands with a certain way affect consumer perception. Ads that will provide effective value added products so that products percepted more luxurious, more stylish, more prestigious, even beyond what is offered by other products, and overall provide a better quality of other products.

• Supports Other Business Campaign

Can be used as a tool to support other efforts such as promotional tools for the sales promotion, support sales representatives, to improve the results of other marketing communications.

In addition, according to Tellis (1998) to give effect to the advertising, mass production required a company's ability to serve the broad market. Companies must provide brand products with a unique name so that consumers make a demand for certain goods.
Thus, mass production and marketing can be profitable when you have a brand. Second, mass production requires good packaging. So that companies can brand on the packaging design and a unique name. Therefore, the ad is a means of communication to the company's customers to deliver a unique quality product that can be seen from the unique packaging and brand produced.

The Advertisement

The Meaning of Advertisement

Advertising is an economic investment, and for most companies and non profit organizations, advertising is an investment which is considered very beneficial (Shimp, 2000). Definition of ads by Philip Kotler (2000):

"Any paid form of nonpersonal presentation and promotion of ideas, goods, or service by identified sponsor".

Advertisement is the oldest promotional tool. The ad is very striking (to attract people) and very controversial. "If communication is not paid for, it's not advertising".

For example a form of a publicity campaign in the ad is not because they do not have to pay. For example: Dian Sastrowardoyo interviewed to appear in her firts film about events in metro tv showbis aims to promote the newest film. Is this ad? Of course not because the producer or studio film does not pay showbis events in the metro tv.

But if producers advertise the film studio films on television and newspapers, and the form of communication is the film studio on the media that is certain is the ad.

Syaria Marketing: What Kind of Marketing is It?

In fact what is conventional and syaria marketing?

In the marketing world have "kelirumologi" term. That nine principles that misunderstood. For example marketing meant to coax people spend as much as possible. Or marketing of the pack in the end make the most of the products is not good. Blandish or in any way so that people would like to join and shopping. That's one of kelirumologi (the term refers dipopulerkan Jaya Suprana). Marketing sharia is to teach people the honest consumer or other person. Value sharia prevent people (marketers) kelirumologi sink in that line. There are values that should be a by-thought marketers. Moreover, if he Muslim.

Whether the value of marketing can be applied sharia other people?

Lha ya Islam is a universal value. Rahmatan lil alamin. Once a term. Prophet Muhammad is sure to spread the teachings of Islam is not just for Muslims only. So it does not matter if the value of this marketing initiative sharia of Islam so that people can inspired others. The more non-Muslims who took to apply this value, the more good. I participate in sharia endorse marketing. Is a matter of honest universal. So marketing sharia must be other people in order that rahmatan lil alamin.

What core value marketing sharia?

Integrity may be untrue or not. Transparency. People just can not prevaricate. So people need to buy because of and in accordance with the desires and needs, not because the remission. Marketing concept that if executed correctly.

How the origin development of spiritual values in marketing?

In line with the development of the world. After the September attack, people see the IQ and EQ is not enough. There must be SQ, spiritual Quotient. People to see.

Whether the value of marketing syariah akan this last?

Yes certainly sustain. Basically because principle honesty. This is all the people. Moreover, after cases such as Enron, Worldcom and others. People see business is to be honest.

Then, where the role of science in marketing the concept of sharia?

Sharia mengendorse marketing and marketing endorse sharia. Science professionalism in marketing donated sharia. Because if people marketing professionals do not, people still can not believe it. See how the Middle Eastern investors would not invest in Indonesia, although the country is majority Muslim population. Because they are not sure of our professionalism. So, honestly is not enough.

Tukang Obat: The True Marketer Around Us

Tukang Jualan Obat, so called Tukang Obat, is one of the true marketer phenomenon who lives in Indonesian market. It’s become a tradition for many decades using indonesian rural habits.

Literally, Tukang Obat means some one who sell some medicine. Traditionally, some traditional remote market have of it.

Tukang Obat have the same way to attract their prospective buyers and it’ss look likely a modern economics approach. The first important thing is the place. They place themselves in a place that many people come and go. Then, they show some tricky magic to make a crowd people.

After the mass collected many, magic show is stopped for a while with leaving the final scene, they began promoting their products. Here, their communication skills very influential. Even practitioners are not necessarily equal to them.

Villagers in so many cases have no enough money to pay their wealth and health too. So, they fund their limited money as efficiently as possible to sufficient their life. And it’s creating a chance for Tukang Obat.

Demographically, Indonesia have some national development problems. There are no such economics equity between rural and urban. Most of the money is circulated in urban society. In the one of the journal I ever read mention that 80 % of national financial was circulated in Jakarta and make economics inequity for other districts. This is still happened until now.

Viral Marketing: What is it?

What is viral marketing?

That is a common question of some beginners. So far, as I know, there are no the absolute description of it. The point of viral marketing is person to person speech. So, some times it is called as word of mouth marketing.

The first descripton to write about viral marketing on the Internet was media critic Douglas Rushkoff in his 1994 book Media Virus. The assumption is that if such an advertisement reaches a "susceptible" user, that user will become "infected" (i.e., accept the idea) and will then go on to share the idea with others "infecting them," in the viral analogy's terms. As long as each infected user shares the idea with more than one susceptible user on average (i.e., the basic reproductive rate is greater than one - the standard in epidemiology for qualifying something as an epidemic), the number of infected users will grow according to a logistic curve, whose initial segment appears exponential. Of course, the marketing campaign may be wildly successful even if the rate at which things are spread isn't of epidemic proportions, if this user-to-user sharing is sustained by other forms of marketing communications, such as public relations or advertising.

In response to its use, many sites have started up trying to describe what viral marketing is.

Bloggers for Bangsari is an example of success strory about it. Using intenet media, the team made some fund-rising to help some elementry school students to keep their continuance studies. As the result, they gathered about 20 million Rupiahs. It’s converse 45 goats that help 11 students. In the first year, it become 70 goats and help 18 students. It's a pure social work. Amazing.

Above of it all, viral marketing is triggered by the growth of the Internet .