Syaria Marketing: What Kind of Marketing is It?

In fact what is conventional and syaria marketing?

In the marketing world have "kelirumologi" term. That nine principles that misunderstood. For example marketing meant to coax people spend as much as possible. Or marketing of the pack in the end make the most of the products is not good. Blandish or in any way so that people would like to join and shopping. That's one of kelirumologi (the term refers dipopulerkan Jaya Suprana). Marketing sharia is to teach people the honest consumer or other person. Value sharia prevent people (marketers) kelirumologi sink in that line. There are values that should be a by-thought marketers. Moreover, if he Muslim.

Whether the value of marketing can be applied sharia other people?

Lha ya Islam is a universal value. Rahmatan lil alamin. Once a term. Prophet Muhammad is sure to spread the teachings of Islam is not just for Muslims only. So it does not matter if the value of this marketing initiative sharia of Islam so that people can inspired others. The more non-Muslims who took to apply this value, the more good. I participate in sharia endorse marketing. Is a matter of honest universal. So marketing sharia must be other people in order that rahmatan lil alamin.

What core value marketing sharia?

Integrity may be untrue or not. Transparency. People just can not prevaricate. So people need to buy because of and in accordance with the desires and needs, not because the remission. Marketing concept that if executed correctly.

How the origin development of spiritual values in marketing?

In line with the development of the world. After the September attack, people see the IQ and EQ is not enough. There must be SQ, spiritual Quotient. People to see.

Whether the value of marketing syariah akan this last?

Yes certainly sustain. Basically because principle honesty. This is all the people. Moreover, after cases such as Enron, Worldcom and others. People see business is to be honest.

Then, where the role of science in marketing the concept of sharia?

Sharia mengendorse marketing and marketing endorse sharia. Science professionalism in marketing donated sharia. Because if people marketing professionals do not, people still can not believe it. See how the Middle Eastern investors would not invest in Indonesia, although the country is majority Muslim population. Because they are not sure of our professionalism. So, honestly is not enough.