The Advertisement

The Meaning of Advertisement

Advertising is an economic investment, and for most companies and non profit organizations, advertising is an investment which is considered very beneficial (Shimp, 2000). Definition of ads by Philip Kotler (2000):

"Any paid form of nonpersonal presentation and promotion of ideas, goods, or service by identified sponsor".

Advertisement is the oldest promotional tool. The ad is very striking (to attract people) and very controversial. "If communication is not paid for, it's not advertising".

For example a form of a publicity campaign in the ad is not because they do not have to pay. For example: Dian Sastrowardoyo interviewed to appear in her firts film about events in metro tv showbis aims to promote the newest film. Is this ad? Of course not because the producer or studio film does not pay showbis events in the metro tv.

But if producers advertise the film studio films on television and newspapers, and the form of communication is the film studio on the media that is certain is the ad.