The influence of Advertisement: Is it Effective?

Role of advertising in a lot of people some controversy. However, this description can only evaluate a few things critical of the ad, among others:
Ad coax consumers to buy the product even though they desire the opposite.

Ad specifically can distinguish products produced by various companies and to build consumer loyalty towards a brand.

Ads act as deterrent for new companies to enter particular markets.
Ads allows advertisers parties (producers) to menaikan price relative to the product that is not advertised.

Advertising has three important characteristics that enable not seen in terms of the static analysis are:

1. Ad is a cheap relativ where the company can deliver to consumers about the existence of a product.
2. Ads with large-scale manufacturing allows companies to produce mass production with low cost. The broad market allows companies to understand the economies of scale.
3. Ads build brand identity for a particular company's products. The better the quality and marketing of the product the higher the consumer demand and the greater the company's advertising income.