Tukang Obat: The True Marketer Around Us

Tukang Jualan Obat, so called Tukang Obat, is one of the true marketer phenomenon who lives in Indonesian market. It’s become a tradition for many decades using indonesian rural habits.

Literally, Tukang Obat means some one who sell some medicine. Traditionally, some traditional remote market have of it.

Tukang Obat have the same way to attract their prospective buyers and it’ss look likely a modern economics approach. The first important thing is the place. They place themselves in a place that many people come and go. Then, they show some tricky magic to make a crowd people.

After the mass collected many, magic show is stopped for a while with leaving the final scene, they began promoting their products. Here, their communication skills very influential. Even practitioners are not necessarily equal to them.

Villagers in so many cases have no enough money to pay their wealth and health too. So, they fund their limited money as efficiently as possible to sufficient their life. And it’s creating a chance for Tukang Obat.

Demographically, Indonesia have some national development problems. There are no such economics equity between rural and urban. Most of the money is circulated in urban society. In the one of the journal I ever read mention that 80 % of national financial was circulated in Jakarta and make economics inequity for other districts. This is still happened until now.